Can you spot the the agenda of the spokesghoul/ shroud waver quoted by the Daily Mail?:
But last night Dr John Ashton, director of public health for Cumbria, said she was a victim of a dangerous gimmick used to sell more alcohol.
He said: 'This girl is the victim of an irresponsible alcohol industry that's now competing on gimmicks.
Dr Ashton said it was time the Government brought in better regulation of the drinks industry to stop such tragic incidents.
He said: 'It is shocking that a teenage girl goes out to celebrate her 18th birthday and ends up in intensive care with life-changing injuries.
'The alcohol industry uses these types of gimmicks to make alcoholic drinks more enticing - yet staff can use liquid nitrogen without any proper training.