A few weeks ago, my girlfriend and I were watching TV at home when the advert for comparethemarket.com appeared on our screen. I had seen the ad before and not thought anything of it. However on this occasion, my girlfriend, who is Ukrainian, turned to me and said: "I don't like this advert, it is very offensive to me." I mentioned it to a friend who said his Latvian lodger also found it offensive.
Wishing Everyone a Happy Christmas
3 hours ago
9 comments:
Gah!
That's Prebaltikans for you.
Bloke he moron.
Zhey hev great accent: http://www.youtube.com/user/hotforwords
Thanks, you've reminded me in one click why I shouldn't read the Guardian in the morning. I'm going to be furious all day now! Don't these people have anything better to do?
James, what are "Prebaltikans "?
Whoops- lets hope they don't have anything better to do!
what are "Prebaltikans "?
Probably a reference to Прибалтика (pronounced "Pribáltika"), the Russian name for the area we call the Baltic states.
I can hardly believe that speakers of languages even more phonetically complex than English would have much difficulty producing a fairly accurate pronunciation of "market". Certainly there's no reason why they would pronounce the first syllable as "meer".
Except the meerkat can pronounce market. The whole advert is his exasperation about the fact that us stupid viewers can't tell the difference between Compare the Meerkat dot com and Compare the market dot com.
We are the people who are being parodied.
"Simples"
"The whole advert is his exasperation about the fact that us stupid viewers can't tell the difference between Compare the Meerkat dot com and Compare the market dot com."
Never let facts get in the way of incovering racism.
"Probably a reference to Прибалтика (pronounced "Pribáltika"), the Russian name for the area we call the Baltic states."
Oh right.
I never knew such a silly ad campaign could turn into such a humanist debate. I found this interesting article y'all might like: onthebutton.wordpress.com/2009/08/28/compare-the-meerkat/
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