By 2090 future generations will no longer recognise Winston Churchill, new research revealed today.
It seems hard to believe amid the current political storm, but research commissioned by the Royal Mint found that, in 80 years' time, people will not recognise the former Prime Minister.
As part of the survey, carried out to mark this week's 70th anniversary of Churchill's prime ministerial tenure, more than 1,136 people were asked to identify three prominent 20th century PMs including Churchill, Margaret Thatcher and Tony Blair.
One in five (19%) adults failed to name Churchill, with the figure rising to 32% of 25 to 34-year-olds and 44% of those aged 16 to 24.
The survey doesn't really explain how the level of public recognition can be extrapolated into the future (they give a method but is plainly absurd), because the purpose of the survey isn't to elicit information but to get the client in the news. Reading to the end of the article reveals what is actually going on:
Kevin Clancy, head of Historical Services at the Royal Mint, added: "It's shocking that one of our greatest statesmen runs the risk of potentially being forgotten.
"Churchill remains an historical colossus and is arguably one of the nation's greatest Britons.
"It's fundamentally important that we commemorate our heritage for future generations to celebrate, and to mark the 70 years that have passed since he was Prime Minister we're immensely proud to have designed a new £5 coin featuring an iconic Churchillian image, to help his memory live on."
What you have something to sell, I would never have guessed.
Why do newspapers report this crap as news?